How to Do Amazon Keyword Research?

1. Manual Amazon Keyword Research:

The first method for doing Amazon keyword research is manually typing in potential keywords into the search bar on Amazon. This can be time-consuming but it’s a good way to get a sense of what people are searching for on Amazon. Here are some tips for doing manual research:

2. Start with seed keywords: 

3. Use competitor data:

Another great way to find potential keywords is by looking at what your competitors are targeting.
One of the best ways to determine which keywords are worth targeting is by analyzing the competition level of those words. By doing so, you can find low-hanging fruit that may not be heavily targeted by other sellers yet still has a high search volume.

There are a few different ways you can follow to research keywords for your Amazon product. Here are some of the most effective methods:

1. Use Google AdWords:

3. Use Merchant Words:

This tool provides data on specific keywords related to eCommerce, including their popularity and competition levels. It is a great way to get an idea of which keywords have the potential for success on Amazon.

Software Tools for Amazon Keyword Research:

There are many software tools available that can help you with your Amazon keyword research efforts. These tools generally work by providing data about which keywords have the highest traffic and competition levels on Amazon. ‘

Some popular keyword research tools include MerchantWords, Jungle Scout, and KWFinder.

Here are some tips for using these tools effectively:

1. Be sure to filter results by country/region:

When researching keywords globally, it’s important to make sure you’re only looking at data from countries where you intend to sell your product(s).
Most of these tools let you filter results by country so you can get accurate data. Make sure results filtered by country match the intended sales region

2. Compare average monthly searches against Competition Level:

A key metric to look at when evaluating whether a particular keyword is worth targeting is the level of competition among those bidding on it in Adwords campaigns (if applicable). Generally speaking, you want to go after high-traffic keywords with relatively low levels of competition.

3. Check estimated earnings per click (EPC):

Another useful metric offered by many of these tools is Estimated Earnings Per Click (EPC), which tells you how much money an advertiser could potentially earn if they were to bid on that particular keyword for 1 day.

The Autosuggest Feature on Amazon:

Another method for targeting relevant keywords is by utilizing the Auto Suggest feature on Amazon. For those who are unfamiliar with this feature; when searching the Amazon website, after typing in a particular keyword into the search bar, the main list of suggested keywords appears that are sorted by surface frequency.

Here are a few tips for using auto-suggest effectively:

1.  Type in general terms related to your product or service and see the suggested keywords pop up.

2.  Narrow down your search query by adding advice modifiers to shorten the long list of suggestions.

Try different phrases related to your seed keyword until you score a solution that best describes your products and authority service offerings.

How to Optimize Your Product Listing for Keywords:

Once you have selected a group of target keywords, it is important to properly optimize your product listing around them. Here are some tips on how to do so:

1. Title – The title of your product should contain at least one or two of your target keywords, preferably near the beginning of the title tag

2. Description – Write a well-crafted description that includes several instances of your target keyword(s).

3. Bullet Points – Use bullet points to list features and benefits associated with your product

4. backend search terms – Include keyword phrases in the backend search terms section of your listing

5. Images – Make sure all images include alt text that targets one or more key phrases

6. Create custom pages – Create dedicated pages for each keyword phrase

7. ads – Run Facebook ads targeted specifically towards users who have searched for related terms Conclusion Properly conducting Amazon keyword research is essential if you want your product to be successful online.

By following the tips in this article, you can find the relevant keywords for your product and optimize your listing accordingly.