How to Write an Amazon Product Catalogue?

Reaching 200 million potential customers sounds great. However, creating product catalogues on Amazon that transform interest into sales is a real challenge. Does this difficulty sound familiar to you? If so, you should read on to find out how to write a product catalogue for amazon, saving time and money.

What is the Amazon Product Catalogue?

The Amazon Product Catalogue is the page that corresponds to each of the items you sell on Amazon. It contains the information you enter when advertising products, such as the title, images, description, and price.

Users use the Amazon product catalogue to make their purchases, especially the “Add to cart” button that can be found on each product page. 

Consequently, having a good product catalogue will determine the success of your items on Amazon.

What Is the Amazon Product Catalogue For? 

The Amazon product catalogue performs several functions, but the two main ones are: 

• Allow your items to appear in Amazon searches.
• Encourage users to buy your products.

It is essential to have an optimized product catalogue to achieve both goals.

 

The Importance Of Having Quality Catalogs On Amazon

Whether you’re already selling on Amazon or want to get started, you’ve probably already heard about Amazon Product Catalogues. In short, an Amazon product catalogue is a page where all the details of each of the products you sell on Amazon appear. 

The catalogue includes all the information related to the product, including the title, description, prices, images, and any other information.

There are two ways to write product catalogue for amazon for the first time:

• If someone is already selling the same product on Amazon, you must match your product to the already available information.
• If you are the first person to sell that product, you need to create a new catalogue on Amazon from scratch.

In both cases, you need to import your products first. Normally Professional sellers (those who sell more than 40 products per month) import all their products and manage all their inventory using external tools.

A quality product catalogue will allow your products to be found in searches carried out on Amazon and encourage users to buy your products. But to create a good catalogue on Amazon, it is important to focus on these three pillars:

• It would be best always to improve and optimize your Amazon product catalogue.
• Make sure you use the proper Amazon categories. Customers have to find your products!
• Automation tools are your best ally in this process. They will help you reduce the number of errors in your Amazon product catalogue, and you will save time and money.

Amazon Product Catalogue Essentials

Product Title: Product titles can contain a maximum of 500 characters (in some cases, this limit is 250), so there is plenty of room to go into detail. In fact, many Amazon product titles are more like descriptions than titles. Generally, the more information you provide, the better. You must include the main keyword of each product as close to the beginning of the title as possible and all the main elements (brand, product name, model number, color, size, type of product, etc.).

Images: Each product page must contain at least five images of the item. Also, keep in mind that the images should be varied and include photos showing the size of the product and the item in use. It is also very useful to show the product from different angles and the packaging. Additionally, it’s essential to comply with Amazon’s product image requirements.

Feature Lists: Below the price, product options, and shipping information, a list of features is displayed. The best way to use this section is to highlight the main features and benefits of the product. It is essential to enter as many secondary keywords as possible. 

It would be best if you remembered that this part of the product page is even more important than the description because of the place where it appears, that is, in the upper half of the page and near the images, the price, and the “Add to cart” button basket.

Description: Although the description is not as relevant as the list of features, it is still important. It allows to provide more information about the article and offers the possibility of including the keywords again. 

We recommend that, when you get ready to write the description, you think about the client. If you were the buyer, what information would you like to know? That is the information you will need to include.

Continuous Optimization

Never take for granted that your Amazon product catalogue is complete. It is something that must be continuously evaluated to optimize it.

It would be best to do the optimization with product reviews and ratings. It is also essential that you optimize other elements of the product catalogue through A/B tests.

This involves changing an item and analyzing its performance against the original to see which one works better.

In short, the product catalogue is much more than simply selling items on Amazon; It is an excellent tool that you can use to increase the number of sales.

How To Optimize Your Amazon Catalogue

Optimizing your product catalogue on Amazon improves the information on your product pages to improve search visibility, click-through rate, and conversion rate. You have to make it very easy for buyers to find your products. That is why you should always keep in mind what will help users find your products and what will end up convincing them to make a purchase.

To make your Amazon catalogue complete, concise, attractive, accurate, and easy to understand, you can make many improvements. You can add keywords and product attributes to the title to make it more attractive, adjust prices when there are few units of a product, improve the quality of photos, include verified reviews, and filter products with low-profit margins, to name a few.

How Amazon Categories Influence Your Performance

On Amazon, it is possible to sell almost everything you can imagine. This means there is a huge list of categories to choose from. If you want to be found in the right place by the right person, you need to correctly categorize your products on Amazon. And the huge list of Amazon categories adds quite a bit of difficulty to this task, especially when you have a huge catalogue containing different product categories.

As if this were not enough, Amazon has different requirements or specifications for each category. For example, specifications such as color, size, or material are mandatory for fashion items, while values ​​such as energy consumption are essential if you sell household appliances. Meeting these specifications is mandatory if you want to list your products on Amazon.

Creating the product catalogues, using the appropriate Amazon categories, and optimizing the catalogue is time-consuming if you do it manually. And it will not be without errors. You need to rely on the power of automation if you want to save money and time and reduce the number of potential errors in your Amazon product listing. 

A feed management tool can help you automate and simplify this process to make it more bearable and achieve better results.