What is buybox and how to win it in 2022?

Did you know that more than 80% of amazon sales goes through buy box. So if you are a seller reselling a product on amazon and you are not that first seller in the buy box, there is a strong chance that you will not sell that product. But don’t worry, we will be going over the steps to increase your chances of getting the buy box and increase your chances of selling your product.

What is a buy box?

The Amazon Buy Box is the white box that appears on the right-hand side of the product page. It features the product’s price, shipping, and seller information, as well as the, “Add to Cart,” and “Buy Now” button. The buy box is given to one particular seller if there are multiple sellers selling the same product. So in case you are selling a unique product that only you are selling, then you do not have to worry about not getting the amazon buy box.

Let’s take a look at the below Sony headphones:

You can see in the below images, what is the buy box. Among all the sellers selling these Sony headphones, only one seller gets the buy box. In the below image, you can see there are 22 other sellers who are selling the same headphones. Some are selling used headphones and some are selling new ones. So you can see how competitive it is to get the buy box and how important it is to win the buy box. Getting the amazon buy box increases the chances of selling a product for a seller massively.

How can you get the amazon buy box?

Amazon is customer obsessed which is why 89% of sellers agree that they are more likely to buy products from amazon rather than other marketplaces. To give its users an awesome experience, amazon uses this buy box to ensure that its customers buy products from the trusted sellers who have a buy box.

Below are the factors that amazon considers before giving a buy box to a specific seller:

1: Professional Seller: 

You need to be a professional seller and convert your individual account to a professional seller account.   

2: Condition of Product:

Amazon gives buy box to only sellers who are selling new products. Amazon does this so that the customer does not receive damaged products.

3: Seller Statistics:

Amazon also considers factors like shipping on time, cancellation percentage, refund percentage and more to shortlist the best seller to give the buy box to.

4: Inventory:

Amazon considers giving a buy box to sellers whose inventory is in stock. Inventory management has been one of the biggest challenges for sellers. (We will create an article for the same explaining the best practices to make sure your inventory is in alignment with your orders- present and future.)

5: Product Pricing:

It is really important to have competitive pricing for your products including your shipping, tax and handling. 

6: Shipping time:

Sellers need to have the fastest shipping times to give Amazon users a good experience. So a lot of amazon sellers opt for amazon FBA to provide 2-day shipping to their customers.

7: Order defect:

Amazon will check for a sellers long term and short-term order defect rates and the best way to win a buy box will be to keep it less than 1%.

8: Reviews:

Amazon will keep into account positive reviews of the sellers over a short and long-term period and considers this before awarding the buy box to a seller. The average review to order percentage is 2%. So out of every 100 orders, only 2 get reviews. I had gone through https://extreme.app/fivestar/,  an awesome review automation tool that can increase the number of reviews you can get as a seller which in turn increases your chances of winning the box and getting more sales. It’s free too. 

Expert tip:

Depending on how competitive your market is, Amazon will pass your buy box to multiple sellers in a 24-hour period. So after winning your amazon buy box, you need to ensure that you keep your buy box. So you need to ensure that you need to manage your products 24/7. We provide a free consultation to help you increase your chances of a buy box. You can schedule a call with us.  I hope you have got clarity on buy box now and I wish you win it. Feel free to ask us any questions regarding amazon selling, fba, fbm, finding the best products to sell, amazon ads and more at [email protected] We have a community that has people with 15+ years of experience in selling eCommerce products on marketplaces like Amazon, Walmart and eBay. They have turned over $200 million+ in sales. Feel free to join our community