8 Steps to Increase Sales on Black Friday

1. Increase brand awareness

To grow sales on Amazon, you must set your brand apart from the competition, improve consumer knowledge of your goods, and engage in your target market. 

Analyze the information you have about your product and industry that customers would find useful and share it. 

• Make a platform where such value can be shared and published: Create a blog on your website, start a Facebook community and start posting once a week to share your knowledge
• Make a platform where such value can be shared and published: Create a blog on your website, start a Facebook community and start posting once a week to share your knowledge
• Obtain email addresses, then start email marketing campaigns to continue developing leads.
• In each blog post or email, include a strong call to action. It can be a link to your product page on amazon.
  
  

2. Seek the support of Influencers 

When consumers conduct product research, they frequently seek feedback from trustworthy sources such as social media influencers, industry leaders, and even celebrities who use the product. In one survey of a wide group of consumers, 49% claimed they follow recommendations and guidance from influencers when choosing what products to buy.

3. Try a Sponsored Products Campaign

You can find more success on Amazon, like with many other platforms, if you’re ready to pay to play. Creating Sponsored Products advertisements on Amazon can help your brand stand out from the crowd.

You decide which things to advertise, how much you’re willing to pay per click on each ad, and which keywords to associate with your product.

Amazon will create advertisements that will appear in high-visibility areas such as the first page of a shopper’s search rankings or even at the bottom of a product details page.

4. Gain more reviews

Obtaining a large number of positive reviews from your customers and having those reviews available to future purchasers is an excellent approach to establishing trust in your business and, as a result, sales on Amazon.

Requesting reviews from customers: After receiving notification that your product has been delivered to its recipient. We know this process will consume a lot of your time if you have a lot of orders. You can auto-schedule campaigns and send them an automatic request for a review for all your orders in the present and in the future using Fivestar. 

Did you know that 2 pm to 3 pm and 6 pm to 7 pm are the best periods to ask for a review from your customers. Fivestar allows you to schedule campaigns for specific times, marketplaces and user types. 

5. Make your listing SEO friendly

Amazon search engine optimization (SEO) is the practice of optimizing product listings to help them rank higher in Amazon.com product searches. 

• Drive more traffic to product listings through the steps mentioned in point one.
• Index for the right keywords through your content

There is a lot to learn about Amazon search optimization. The following blog article is an excellent starting point for learning about optimizing your Amazon listings: Optimize your amazon product listings

6. Create an unparalleled experience for customers

Creating a wonderful shopping experience for your customers on Amazon, like with other selling channels, is a strategy to stand out among the competition. Since there is no single formula for establishing a winning purchasing experience, there are a lot of things you can do to improve your reputation and make consumers buy your product.

• Be open and honest with your customers regarding the quality of the product, how they were produced or manufactured, your delivery, return and exchange policies, and so on. Make your customers feel as though they actually get to know you as a brand.

• Tell them your story: Make it easy for people to know who you are and why your company exists. To establish trust and excitement with your target audience, tell stories about your products, your partnerships, the production process, your workers, and so on.
  
  

7. Write Winning Product Descriptions

Amazon’s product description guidelines and restrictions are straightforward.

• Include product-related information.
• Write concisely and with clarity.
• Check that the description matches the photographs of your products.
• No testimonials or quotes of any kind are permitted.
• Index your products for relevant keywords. 

Making minor modifications to your product descriptions can have a significant influence on the number of searchers you convert to customers and, as a result, improve your Amazon sales.

8. Find the best-selling products

Finally, the greatest strategy to increase Amazon sales is to identify which of your products are doing the best as well as double down on them.

You can use DataOne to identify top-selling products. You can identify these top sellers as per marketplace and country and focus your efforts using these insights for those products. 

P.S. Feel free to connect with us at https://calendly.com/extreme-ecommerce/30min in case you have any questions you have regarding sales, amazon ads, fba reimbursements and inventory and listing management. Would love to share our learnings from our experience of more than a decade with you.