How to register your brand in Amazon’s brand registry?

Want to register your brand on the Amazon registry? Well, this guide is for you. We will see a complete tutorial on how you can do a brand register on Amazon. 

There are certain conditions that you will have to meet.

We will learn about it as we move further. So, you can read the complete guide and then follow the instructions. 

Also Read: Amazon Marketplace Pricing Error Policy

What is the Brand Amazon registry?

You can do a brand register on Amazon to enhance your brand presence and most importantly, to protect your brand. 

The main aim of the Amazon brand registry is to protect the trademark against copying. You can monitor the sellers closely and protect your brand. 

It’s not something new. The brand registry has been around for a very long time. 

You can register for the brand registry if you are an Amazon seller and even if you are not a seller. However, if you don’t have a proper trademark, you can’t register your brand in that case. 

Why should you Register for Brand name?

Wondering why you should register your brand on the Amazon registry? Well, here are a couple of reasons to register your brand. 

Monitor the Brand and Sellers

The first reason why you should be registering for the brand registry. You can register your brand and see who are the sellers selling the products. 

This will allow you to monitor the products more closely. 

You can also restrict the sellers who are planning to sell your brand. 

Further, when you register your Amazon brand registry you can stop people from stealing your product. In this way, you can keep the trademarks safe.

In simpler words, we can say that it will help you protect your brand. 

Largest Marketplace

No doubt, that Amazon is one of the largest marketplaces when it comes to selling products. 

So, there are good chances that there will be many sellers who are selling your products on Amazon worldwide. 

As a brand owner, you should always have a close eye on how your brand is performing and you should take all the possible measures to protect it. 

This is the biggest reason to register your brand on the Amazon brand registry. 

Amazon Tools 

The 3^rd most important reason why you should register for a brand registry is because of the tools. Amazon provides a lot of tools that allow you to be in complete control. As mentioned in the above point, Amazon is the biggest marketplace. It’s because Amazon provides a lot of tools to grow a business as well as protect your brand. 

You can control the listing and work closely with sellers. 

Further, you can also see how well your brand is performing. Amazon will provide all the tools that you will need here. 

For instance, you can search for ASIN in bulk. If there are any of the objectives, you can simply report all of them with just a few clicks. 

Now that you know the advantages of registering your brand on Amazon, we will see how you can do the same. 

 

#1 Register your Brand Amazon Registry

The first step is where you will have to create an account at the Amazon brand registry. 

When you register on the registry, it will ask you for a couple of things. 

• Your full name and personal details. 
• Business legal information.

Thereafter, you can read the terms and verify your account by email or SMS.

#2 Know your Brand Eligibility

The next thing you need to know is brand eligibility. You need to ensure that the brand is eligible for Amazon. 

For that, Amazon will ask you a couple of questions. You will have to answer those and you will get a complete idea about it. 

Here are a couple of questions that will be asked when you do brand register on Amazon. 

• Do the packages have an affixed brand name and logo?
• Do you intend to enroll more than 10 brands?
• Your logo and brand name.
• Trademark details. 

Please note that Amazon will also verify your trademark. 

Thereafter, you will have to give a bit more information.

• Brand type such as seller, vendor, manufacture, etc. 
• Manufacturing information and license if your brand does that. 
• Licensing information. 
• Location on which your brand is based. 
• Locations where you are selling the products.